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What is brand guardianship and why you need to adopt a policy around it

Your brand is your most valuable asset, you spent a lot of time, money, and LOVE building it, right? Let’s think about it like when you get in shape, you put so much effort and finally, you are…

Maslow theory the key to understanding your where your brand is positioned

Understanding your brand is crucial to make it unforgettable, valuable, awesome, beloved and all the good things we know you want to achieve through your branding strategy. But, getting to that point means to be a hard and…

Is a brand story even that important?

A brand story is the essence of your business. It is the back story behind what motivates and unpins your business to do what you do. Second Chance Animal Rescue is unpinned by a childhood connection with an orphaned…

Another financial year, another WTF am I doing?

Another financial year, another WTF am I doing?When I talk to people about their businesses, they rarely sound like they have their shit together. Sure they seem passionate about what they do. They sound like they want more…

New content for a new financial year

There’s no point talking about the kind of content you need to be utilising if you don’t understand copywriting.  The purpose of copywriting is to get a particular action from the person reading your copy. We all know the…