We are a team of clever, quick-thinking creatives ready to make real things happen for your brand. We are weird mix of high brow, elitists nerds, with street smarts and a relaxed casual appearance.
Christopher Shaw

Creative Director

Chris has 10 years experience in digital & online. He’ll be pushing the boundaries to ensure your project is awesome enough to get noticed. Chris studied and worked for 10 years in music production, and has produced a diverse selection of music, from platinum selling Reggae, Jazz and Hip Hop albums, to bootleg mashups and remixes. When he’s AFK, you can find him grinding the bowl at Northcote Skatepark.

Jacquie Baker

Director of Strategy

Creative business ideas and big picture stuff is Jacquie’s forte. She has been responsible for big wins in Real Estate marketing, deployed successful multi million dollar business growth plans, and has helped international tech start-ups get featured in TechCrunch and Mashable. In 2014, she consulted to over 600 businesses as a digital strategist for the Victorian Government. Jacquie is the perfect mix of funny, clever girl and killer ideas that work. #girlboss

Thomas Huynh


Tom is the resident graphic and UX designer at Silverlane. Whether it is digital or print design he will ensure your goals are met with beautiful solutions. After graduating with a degree in communication design, Tom has also developed his skills in web becoming well versed in the WordPress platform. When he isn’t pushing pixels Tom follows way too many sport teams.

Claire Frost

Marketing & Brand Strategist

A passionate storyteller, Claire is dedicated to all things communications and the enhanced value of narrative. Experienced in digital marketing with academic tendencies Claire enjoys in-depth strategic planning during the day… and by night she plays with storytelling with the backdrop of a stage; whether through performance or creative writing.

Jorja Watts

Brand Awareness Manager

Jorja is a gun at producing engaging content. Aligning your views as a business owner with those of your target market. Look at her go! She boasts skills in marketing and graphic design, and has an impressive back-catalogue of work for various not-for-profits, quenching her thirst for socially responsible marketing. Jorja is easily disappointed when she finds cups of tea she has forgotten about, but on the plus side that is how the best iced tea can be made.

Carolina Tafur

Content Creator

Carolina is our content superstar. She has a bachelor in Marketing and Advertising and has more than 7 years of experience in copywriting, graphic design, web design and social media. She has also directed content strategies in advertising agencies and private organisations. During 4 years in Colombia she run her own business and directed some personal/professional projects. Two years ago she decided to cross the word to start a new life here in Melbourne. When she’s not writing or reading, you can find her running, riding her bike or trying new vegan stuff. David Bowie, Joy Division and Queen are her fav sounds.


Local Account Manager

Jez is the local Account Manager. If you find yourself in need of a meeting, if there is a marketing wish you want to make come true, or if you need to contact SILVERLANE, he will be your best friend. He has a media and communications degree, and he loves to put both to good use. If he isn’t in the office, chances are he is bombing with a bit of stand-up comedy, or rocking the mic with his LED-lit Les Paul.

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