Blog

Are you using social media to your advantage?

It can be a challenge for professional services to figure out the best way to use social media. In professional services, social media is an extension of the messaging for your business, and it communicates your brand’s point…

Engage your audience the right way or lose them forever

HI THERE! I’m Claire, and in case you haven’t met me, I do marketing communications here at SILVERLANE. I’m a big fan of storytelling. It’s such an important and yet overlooked element in business marketing. When it comes…

Getting value for your brand and your customers

In case you haven’t been to our homepage for a while, SILVERLANE accelerates the value of your brand, why? Cos, nobody buys boring! We’re all about that value for your brand. In our last post, we shared our…

What is brand equity and why do we keep going on about it?

We only want to create strategies for brands that generate amazing results, and the way to do that is through a structure that considers every facet of your brand. Consider brand equity as the entire world of your…

Emerging Brand specialists

Our passion is working with what we define as ‘emerging brands.’ While most companies may not consider themselves as emerging, we describe the term as an organisation who is looking to shake up the status quo. You probably…