Blog

Return on Employer Branding – Your key to revenue growth

You know your primary brand; your story, your image, personality, culture – all the emotional, intellectual or distinctive markers that are left on your target audience. All these factors make up your reputation. However, what you may be…

Are you killing conversions? – Reclaim your brand through story-telling

If you could tell your target market a little bit about your product or service in a paragraph, what would you tell them? Storytelling isn’t just for the bookshelf, and for your business it definitely should be at…

Are you using social media to your advantage?

It can be a challenge for professional services to figure out the best way to use social media. In professional services, social media is an extension of the messaging for your business, and it communicates your brand’s point…

Engage your audience the right way or lose them forever

HI THERE! I’m Claire, and in case you haven’t met me, I do marketing communications here at SILVERLANE. I’m a big fan of storytelling. It’s such an important and yet overlooked element in business marketing. When it comes…

Getting value for your brand and your customers

In case you haven’t been to our homepage for a while, SILVERLANE accelerates the value of your brand, why? Cos, nobody buys boring! We’re all about that value for your brand. In our last post, we shared our…