Why on earth do we have to care about brand awareness?

Carolina May 29th, 2018

Written by Carolina

Brand awareness is the foundation

We are process orientated and work on building brand awareness through a series of campaigns. Each campaign builds on top of the last one that was implemented, so that the brand builds with stable foundations. Each campaign we work with these four steps and monitor and optimise each area. Ensuring the campaign design works both with the client goals and this framework.

brand awareness

But why would we care so much about Brand Awareness? The definition of brand awareness is: The extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.

Without it, your business isn’t a thing. It lives and dies based on the activity that you put into it. Many people find themselves relying on networking or referrals. It is hard for their advertising to get traction, or it costs a lot more than it could because without brand awareness and brand recognition people don’t care or they don’t trust the strange product or service.

Brand awareness is like seeing the guy or gal at the bakery every week, after a while, you start to smile at each other, eventually they say hello and even exchange names and chit chat. Then one day they finally build up the courage to ask you out on a date. You think, YES!. Now if that person approached you in the bakery the very first time your eyes met, and they said “Yo, want to go out tonight?” you would be who is this random person? You would either think they were pushy, creepy or desperate.

And that my friends is brand awareness in a nut shell. Don’t be the creepy desperate person, be the friendly person that gets the YES.


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