Lourinha, a coastal town in Portugal, is not renowned for anything in particular. But two young Aussie travellers, Matt McConnell and Jo Gamvros, just happened to pass through and fell in love with the word. Back in Melbourne they opened a small restaurant with a long bar and all the warmth and charm of the Mediterranean and called it Bar Lourihna. That was 13 years ago. In this episode of Eat Your Brand, Matt and Jo talk about how they built the Bar Lourinha brand and won a loyal following.