More than coffee, it’s a way of life

Lady Brunswick

Inspired by the world-renowned coffee culture of Melbourne. More than coffee, Lady Brunswick is old fused with new, boldly nonchalant, effortlessly cool, and affable with an undertone of superiority.

The team behind Lady Brunswick came to SILVERLANE with a product and a vision. What they needed was a brand story, a logo, packaging design and a launch strategy. We set to work creating a brand that would be instantly recognisable as 'Melbourne coffee' when seen in the cafes and restaurants of Shanghai and Singapore, as well as being relevant and well received back home. Designed to appeal to the Rule breaker, the trail blazer and the altruists in all of us, Lady Brunswick is more than just coffee, it's a way of life.