The mother and son team behind Wolfpack Cosmetics Co. tasked SILVERLANE to launch their online brand. The fledgling brand had a product and a concept, so we got to build this one from the ground up. Starting with Brand ID, and ending in E-Commerce, we built a brand the would appeal to the target group 16-25 males. We're excited to see the brand grow from a pup to a wolf. Watch this space.