A brand story is the essence of your business. It is the back story behind what motivates and unpins your business to do what you do.
Second Chance Animal Rescue is unpinned by a childhood connection with an orphaned animal that led to the understanding that dogs and cat are helplessly connected to humans and depend on their kindness to survive. Leading to the creation of an animal shelter that wants to find the right home for the right pet to ensure it can be their forever home.
If you don't have a brand story or have something that is half-assed, then you are not the only author in your story. Anyone else can easily create a story for you, and if someone is going to that much effort it's not like to be a positive one - especially in times of easy to do, widely broadcasted Internet reviews.
Having shaky foundations behind your story means that your brand is very vulnerable - as your consumers are less likely to have a loyal connection to your brand.
That's okay! SILVERLANE are experts in listening to what your origins are, and combining this with a rock solid understanding of your target audience to ensure that your brand story is representative, touching and relevant.