Jim's Cleaning is Australia's most recognisable cleaning franchise. Our social campaign was designed to generate franchise enquiries for Jim's Adelaide chapter. The concept for the campaign was "Be Your Own Boss". We developed that idea and generated collateral around the concept. Our goal - to make buying a Jim's franchise - a lifestyle choice. We developed a series of online advertisements and deployed the material across multiple device formats and platforms including Facebook and Youtube. A landing page was constructed to convert clicks into enquiries.