How We Think

Another financial year, another WTF am I doing?

Another financial year, another WTF am I doing? When I talk to people about their businesses, they rarely sound like they have their shit together. Sure they seem passionate about what they do. They sound like they want …

New Content for a New Financial Year

There’s no point talking about the kind of content you need to be utilising if you don’t understand copywriting.  The purpose of copywriting is to get a particular action from the person reading your copy. We all know the …

Let’s make brands better

Over the past five years, we have worked with around 900 business.   That’s a lot of insight.  People get stuck in business, and can’t unstick themselves to grow.  We help business, by injecting, creative problem solving and …

Be More Than a One-Click Stand

Ensuring your business is more than a one-click stand for your audience. Are you stuck between a rock and a hard place when it comes to giving your best content to your followers? Never fear SILVERLANE is here! …

WHAT ARE THE VALUES OF A CAPTAIN?

Last month I talked about the different roles we use to manage projects at SILVERLANE. This month, lets drill down into the values needed to become a project Captain. We reflect and talk about these values regularly to …

So...what is UX?

UX has been the buzzword within the creative industry for the past few years but we are now seeing businesses start to understand the importance of good UX design, how it can impact people’s perception of their brand …

SOCIAL MEDIA 2017 : WHAT YOU NEED TO KNOW

We’re almost a quarter through 2017. Time is flying, technology is advancing – and forecasted trends in Digital Marketing and Social Media are already coming into play. Here’s our top trends to pay attention to – and incorporate into your marketing …

Slow, Steady and Strategic

Developing a lead campaign is complicated – if you want to get it right.  FAILING to plan either result’s in crappy leads and the leads cost you a fortune.  As unsexy as it sounds our motto is slow and …

WEB SERIES: GIVING CONTEXT TO YOUR CONTENT.

So you’ve made a web series, doco or film and made it freely available to the world through YouTube or Vimeo. You’ve done a solid job, you’re proud of your achievement, people are going to love it. Time …

Top 3 design trends for 2017

So we are well into 2017 and as we make resolutions to create change and evolve ourselves, the design space has already begun its evolution this year. Let’s see what some of trends this year will be in …