Collective Sol was born during a summer on the beaches of Costa Rica. A family business with a mission to create a place where women can find beautiful pieces that accompany their everyday lives.
Collective Sol was in start up mode when they came to SILVERLANE™. They needed Branding, social strategy and ecommerce. We started with the Brand, creating a simple strong mark, that embodied the relaxed luxury of summer and exotic destinations. Next came the social strategy designed to build an audience and drive them toward the ecommerce store. When designing the ecommerce store, we focused on clearly guiding consumers thru the purchasing process, while keeping the branding strong and clear. We think the result is as unique and bespoke as the unique, handpicked items available thru the store.