Otto & Astrid

Strategy - Web Series Activation - Web

Otto & Astrid are Berlin's prince and princess of art rock and europop and the two halves of the band Die Roten Punkte (The Red Dots).

The duo activated the SILVERLANE™ team to handle the digital side of their operation. We consulted and devised a strategy to step their online notoriety up a level. We built a flagship Brand/Band website and stocked it full of awesome merch. A web series was created and promoted via Facebook, Instagram and Youtube advertising, broadening their audience at shows and online. Having the SILVERLANE™ team look after their digital strategy and web / social deployment let Otto and Astrid focus on their hilarious live shows and focus on being "the best band in the world".

 

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