Brand Story - Launch Strategy - Social Campaign - Art Direction
SleepN'Round is a Melbourne based sleepwear start-up. Their mission is to provide comfortable, ethical and fashionable sleepwear, that you can not only wear to bed, but also spend your entire day in.
When the SleepN'Round team came to SILVERLANE they only had a product range and a logo. We helped develop their brand story, web branding and social media strategy. We also put together a solid launch campaign, and art directed the photoshoot for their summer range look-book. We got the ball rolling for these guys, then handed the reigns back over to their in house team. Mission accomplished.