Personal Passion, Personal Brand

Meshel Laurie

As a well known Australian personality, Meshel Laurie works in TV and radio, podcasts, writes columns and books, and parents 6 year-old twins. Meshel is proudly an official ambassador for His Holiness the 14th Dalai Lama in Australia.

Meshel had a vision for her personal brand, and came to SILVERLANE™ with the passion and drive to push her web, social and brand presence to the next level. Starting with a detailed strategy, we mapped out a trajectory to take Meshel's values and passions into the online space. We  developed a range of merchandise and a strongly branded ecommerce site, and provided social media support for a nationwide book launch.