The team behind District 3429 had already established a successful restaurant and were looking to branch out into a more experience driven style of hospitality. We helped by developing a detailed launch strategy, merchandising guide and website that reflected the brand attitude.
Our 3-month launch strategy included a detailed plan to build hype and excitement through offline and online marketing campaigns. We developed a strong visual identity for these campaigns and carried this through to the website look and feel. Our merchandising strategy helped develop the look for staff uniforms and memorable in-store purchases, that would keep diners coming back for more.