Bay City Burrito

Bay City Burrito

Bay City Burrito is Melbourne's only San Francisco style burrito chain.

With restaurants in St Kilda and Hawthorn, they are dedicated to providing an authentic SF cuisine experience. The Silver Lane Studio team was deployed to grow and manage a community of online Burrito/Taco lovers using Facebook, Instagram and Mailchimp.

Our staff photographer snapped up some great photos, and our designers set to work creating graphics for a few different customer profiles. We created, and used popular Mexican food memes to help spread the message. Mailchimp email marketing was used to boost Taco Tuesday to unprecedented heights. See you there next Tuesday...