Firstly, know what you want to gain from your content - having a purpose and an overarching goal ensures that you will stay on track and will have a key theme running through your page. This overarching goal could be to make sales, to create an online community or to have increase brand awareness. With the beginning of the new financial year, your results from the previous will determine what these overarching goals are.
Secondly, write SHORT, SHARP and SEXY content. Nobody wants to read long bland content.
Thirdly, make your call to actions clear and definitive. Don't leave it up to your audience to figure it out. Speak in your target audience's language and use lexicons that they will understand. Don't pretend to be something you're not though. Users are very clever and can often spot a cat among the pigeons.
Finally, speak in your target audience's language; use lexicons and phrases that they will understand and use in their everyday life. However, while doing this don't pretend to be something you are not. Consumers are very clever and can often spot a cat among the pigeons - and you don't want to be caught out.